1-800-682-3837

NEW - A MATTER OF TRUST: DRIVING SALES WITH ONLINE BUYERS

Dealers who advertise online must pay close attention to pricing, merchandising, brand image, and customer trust. This session explains how you can boost your online customers' confidence in your products and in your dealership. Presented by Kathy Kimmel, Cars.com.

SPONSORED BY CARS.COM

Running time: 45 minutes

"YOU CAN'T TRAIN ME... BUT I CAN BE PERSUADED"

It takes two things to make a dealership successful... great service and well trained people. This session will give you practical tools for training sales and management professionals in the automotive industry.

Running time: 1 hour

NEW - EXPOSING THE MYTHS OF USED CAR INTERNET SALES

Ever wonder if you are the only one confused when it comes to effective Internet marketing? Join industry leaders, Chip Perry of AutoTrader.com, and Northwood University's Joe Lescota, as they expose the myths and provide comprehensive information on maximizing your Internet sales opportunities.

Running time: 2 hours

NEW - UNDERSTANDING THE BHPH MARKETPLACE

 

New challenges in our economy have everyone scrambling to understand how best to adapt and survive. Here, ADESA's EVP, Customer Strategies and Analytics, Tom Kontos, provides observations and timely advise to the Buy Here, Pay Here industry.

 Running time: 42:03

INTERNET BEST PRACTICES FOR RETAIL DEALERS

While some of us are still toying with the idea of of using the Internet, others are experiencing great online success. Join Cars.com's Dennis Galbraith, and an expert panel of dealers, as they share their Internet selling secrets.

SPONSORED BY CARS.COM

Running time: 01:08:14

QUALIFYING YOUR CUSTOMER: MATCHING THE RIGHT CUSTOMER WITH THE RIGHT VEHICLE

 

In this volatile market it has never been more important to underwrite deals properly. Join NABD's Ken Shilson as he discusses critical deal stipulations that are vital to successful collections. Learn how to manage the risks of BHPH (Buy Here, Pay Here) sub-prime portfolios, and to understand benchmarks you can use to measure your own performance.

Running time: 1 Hour

SELLING OVER THE INTERNET: IS IT SOMEWHERE OVER THE RAINBOW?

Can you successfully sell vehicles in cyberspace? Selling over the Internet is becoming increasingly common, but much confusion remains as to how to do it right - and whether you can really do it at all! Join panel moderator, Keith Whann, and representatives from AutoTrader.com, Cars.com, and eBay Motors in this important overview on generating profits through the Internet. 

Running time: 2 Hours

HOW TO HANDLE YOUR UPS

 

Learn key strategies on how to convert leads you have already generated into appointments, and ultimately to a sale. You come away with awareness of common obstacles and traps that get in the way of maximizing returns on your marketing and advertising dollars. Presented by Jay Rose of Linnehan Auto Group and USA Computer Systems.

Running time: 01:53:24

SELL MORE, HAVE MORE FUN, AND MAKE MORE MONEY

Jay Rose not only inspires you as to how to improve your business and enjoy doing it. He tells you HOW in detail! Rose brings over 20 years of experience in the automotive industry, and has held positions in Sales, Parts, Finance, and Sales Management.

Taped at the Georgia Independent Automobile Dealers Association's annual convention in Destin, Florida.

Running time: 2 Hours

STREET SMART SALES TRAINING - PAUL WEBB

Sponsored by Preferred Warranties

Paul Webb is one of the most innovative and in-demand trainer/speakers in the automotive industry. Join Webb in Street Smart Sales Training, as he takes you through steps he's taken to sell more cars than anyone ever has! This is part one of an ongoing NIADA.TV exclusive series.

Running time: 00:07:30

HOW TO HAVE YOUR BEST YEAR EVER - JOE VERDE

Don't miss this workshop if you want to increase your unit sales, gross profit, raise your CSI, and grow every year. Presented by Joe Verde, president and founder of the Joe Verde Group. Verde has been in the car business since 1973, and is recognized as one of the leading sales trainers in the industry.

Running time: 01:38:00

KEEPING DEALERSHIP INVENTORY FRESH, CLEAN, AND PROFITABLE

F. J. "Woody" Miller, Chairman of Aardvark Auto Resource Group, leads a panel discussion featuring some of the nation's top industry experts. Topics include maximizing the effectiveness of your Web site, building solid customer relationships, rapid turnover of inventory, managing costs, and much more.

Running time: 01:35:49

ACQUIRING INVENTORY ELECTRONICALLY - BEST PRACTICES FOR INDEPENDENT AUTO DEALERS

Industry experts present reviews of current electronic and Internet tools available to independent dealers, allowing them to identify, purchase, and sell vehicles quicker and for greater profit. Presentations include website and electronic service reviews, access detail for new dealer services, and handouts. Moderated by Peter Lukasiak, Aardvark Auto Resource Group.

Running time: 01:23:40

THE SECOND ANNUAL NATIONAL DEALER COMPLIANCE AND PROFITABILITY EXPO

 

Join industry experts, legal and tax advisors, lenders, and vendors representing the Automotive Industry. Among those featured will be AutoTrader.com's Chip Perry, NIADA.TV's D.J. Harrington, NABD's Ken Shilson, NIADA General Counsel, Keith Whann, and a host of others.his multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you." Recorded December, 2006 at the Columbus Fair Auto Auction, in Columbus Ohio.

MAKING SURE SERVICE CONTRACTS REMAIN A PROFIT CENTER
 

Service Contracts are rising in popularity with consumers, and can represent good supplementary profitability for dealerships. Keith Whann shares insight into what to look for to be certain you're getting the service contract program you really need.

Running time: 08:30

HIGH PERFORMANCE SELLING

Are your vehicle sales being held back by outdated selling techniques? In this seminar, Mark Tewart explains how to update "sales skills, people skills, life skills, and marketing skills" with numerous high performance selling methods which have been shown to improve the sales/customer relationship - thus resulting in increased sales at your dealership.

Running Time 1:39:27

DEVELOPING BRAND EQUITY AND PROSPECTS
 

Can YOUR dealership sell more cars? Sure it can! George Dans presents highly effective marketing techniques and strategies that can dramatically increase sales at your dealership as he explains the important role of brand equity in the acquisition and retention of prospective customers. Taped at the 59th Annual NIADA Convention & Expo in Atlanta, Georgia.

Running time: 01:35:11

INCOMING CALL, PART 1 - PUTTING MORE FUN BACK IN YOUR BUSINESS

Presented by D.J. Harrington, CSP and CEO of Phone Logic, Inc.  D.J. has been a leading trainer and speaker in the automotive industry for leadership, customer service, and phone training skills. This is a multi-part series on making the most of Incoming Calls -- exclusively for automotive dealerships.

Running time: 21:06

INCOMING CALL, PART 2 - WATCH WHICH EAR & WORDS YOU USE

Presented by D.J. Harrington, CSP and CEO of Phone Logic, Inc.  D.J. has been a leading trainer and speaker in the automotive industry for leadership, customer service, and phone training skills. This is a multi-part series on making the most of Incoming Calls -- exclusively for automotive dealerships.

Running time: 24:04

INCOMING CALL, PART 3 - How to Pull a Phone Number and Set the Appointment

Presented by D.J. Harrington, CSP and CEO of Phone Logic, Inc.  D.J. has been a leading trainer and speaker in the automotive industry for leadership, customer service, and phone training skills. This is a multi-part series on making the most of Incoming Calls -- exclusively for automotive dealerships.

Running time: 0:26:15

HOW TO BEST SERVE THE HISPANIC CUSTOMER - PANEL

 

Presented in cooperation with NCM Associates and G20, Inc.  This expert panel reviews Hispanic trends in the automotive industry; including where this market is going, how it's affecting your dealership, compliance and training issues, and more.

Running time: 1:37:16

HOW TO SELL A CAR AND KEEP IT SOLD:

Part 1 - Noncompliant Paperwork: The greatest area of legal exposure in a dealership

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of what you need to know about dealership forms and paperwork, including what can go wrong. You'll learn what will "save you" and what can "sink you." The program series includes examination of the new Patriot Act, the Gramm-Leach-Bliley Privacy Act, and the new Safeguards Rule that requires every dealer to develop, implement and maintain a written security plan to protect customer information.

Running time: 1:06:37

 

HOW TO SELL A CAR AND KEEP IT SOLD:

 PART 2 - Commencing the Customer Relationship

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you."

Running time: 52:47

HOW TO SELL A CAR AND KEEP IT SOLD:

 PART 3 - The Customer's Test Drive

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you."

Running time: 0:26:39

HOW TO SELL A CAR AND KEEP IT SOLD:

Part 4 - Privacy: The Patriot Act and Your Dealership

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of what you need to know about dealership forms and paperwork, including what can go wrong. You'll learn what will "save you" and what can "sink you." The program series includes examination of the new Patriot Act, the Gramm-Leach-Bliley Privacy Act, and the new Safeguards Rule that requires every dealer to develop, implement and maintain a written security plan to protect customer information.

Running time: 0:31:29

HOW TO SELL A CAR AND KEEP IT SOLD:

Part 5 - The FTC Used Car Sticker & Related Warranty Issues

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of what you need to know about dealership forms and paperwork, including what can go wrong. You'll learn what will "save you" and what can "sink you." The program series includes examination of the new Patriot Act, the Gramm-Leach-Bliley Privacy Act, and the new Safeguards Rule that requires every dealer to develop, implement and maintain a written security plan to protect customer information.

Running time: 0:29:12

HOW TO SELL A CAR AND KEEP IT SOLD:

 PART 6 - Selling the Vehicle

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you." The program series includes examination of the new Patriot Act, the Gramm-Leach-Bliley Privacy Act, and the new Safeguards Rule that requires every dealer to develop, implement and maintain a written security plan to protect customer information.

Running time: 0:33:57

HOW TO SELL A CAR AND KEEP IT SOLD:

 PART 7 - Financing the Transaction & Delivering the Vehicle

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you."

Running time: 0:36:57

CERTIFIED MASTER DEALER PROGRAM - "MERCHANDISING"

Did you know that "merchandising" is significantly different from "marketing" and "advertising?" Joe Lescota, instructor with NIADA's CMD Program, reveals important merchandising considerations for YOUR dealership. Derived from CMD Module 2.

Running time: 0:07:57