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MORE THAN AN INTERNET CONVERSATION - PART 1

The Internet increasingly continues to define how automobiles are bought and sold everywhere. AutoTrader.com's Chip Perry joins NIADA General Counsel, Keith Whann, for MORE than an Internet conversation to explore how car shoppers are using the Internet today to buy their cars. This is Part 1 of a series, taped at the NIADA Convention in Las Vegas.

Running time: 38 minutes

MORE THAN AN INTERNET CONVERSATION - PART 2

Part 2 of a series, taped at the NIADA Convention in Las Vegas. AutoTrader.com's Chip Perry joins NIADA General Counsel, Keith Whann, for MORE than an Internet conversation, on embracing technology to become a high-performing dealer.

Running time: 30 minutes

ONLINE ADVERTISING IN THE INTERNET AGE: INTRODUCTORY STEPS TO LAUNCHING YOUR ONLINE PRESENCE

Part 1 of 2 - Automotive Internet marketing specialist, Michael D. Jackson, CEO, AutoSearch Technologies, shares strategies you can use right now to boost your dealership's online clout.

Running time: 35 minutes

ONLINE ADVERTISING IN THE INTERNET AGE: OPTIMISING YOUR ONLINE PRESENCE WITH SEO, SOCIAL NETWORKING, AND THE LATEST TECHNOLOGIES

Part 2 of 2 - Automotive Internet marketing specialist, Michael D. Jackson, CEO, AutoSearch Technologies, shares strategies you can use right now to boost your dealership's online clout.

Running time: 50 minutes

CARFAX BEST PRACTICES

Jay Luna, CARFAX Process Improvement Manager, provides details on how dealers can use CARFAX vehicle history reports to sell more cars.

Running time: 70 minutes

INNOVATIVE MARKETING

Is your marketing plan like playing a game of roulette? If your marketing approach does not result in more traffic, sales, or profits, it's time to change your game! This session will inform and inspire you to review your dealership and market to chart new effective strategies. Presented by Jimmy Vee & Travis Miller, Gravitational Marketing.

Running time: 80 minutes

GEARING UP FOR EFFICIENT INVENTORY MANAGEMENT

Is your inventory a "crap shoot?" A perfect inventory is not about luck. It's about knowing how to use YOUR numbers to stock your lot. This panel presentation was presented at the NIADA National Convention in Las Vegas. Panelists include: Michael Darrow and Laurie Kann, Certified Master Dealers; Bob Tarr, SmartAuction, and Tim Zierden, Adesa. Moderated by Joe Lescota, Northwood University.

Running time: 70 minutes

SOCIAL MEDIA AND NETWORKING

These days you need more than just a "www" online presence. NIADA's General Counsel, Keith Whann, addresses the increasing value of using online social media to drive customers to your dealership. Joining this panel discussion: Philip Zelinger, Ad Agency Online; Jody Devere, AskPatty.com; Ken Gibson, Gibson Internet Marketing and Consulting; and Don Walker, Walker Investments.

Taped at the NIADA National Convention in Caesars Palace, Las Vegas.

Running time: 80 minutes

THE INTERNET: YOUR VIRTUAL SHOWROOM

The Internet makes it possible for you to enhance and expand your "real" showroom into something much-much more. Learn how to engage more prospects, stimulate your walk-in traffic and take your dealership to the next level. This panel, from the NIADA Convention, features Michael Page, Cars.com; Howard Polirer, AutoTrader.com; Amanda Savage; Manheim Online Solutions; and Keith Whann, NIADA General Counsel.

Running time: 90 minutes

NADA INITIATIVES AND THEIR IMPACT ON DEALERS

NADA's Ed Tonkin discusses how dealers and NADA have met the unprecedented economic and business challenges of recent months, what the retail industry will look like in the future, and association initiatives that will help dealers thrive.

Taped at the Conference of Automotive Remarketing (C.A.R.) in Caesars Palace, Las Vegas.

Running time: 30 minutes

EXPOSING THE MYTHS OF USED CAR INTERNET SALES

Ever wonder if you are the only one confused when it comes to effective Internet marketing? Join industry leaders, Chip Perry of AutoTrader.com, and Northwood University's Joe Lescota, as they expose the myths and provide comprehensive information on maximizing your Internet sales opportunities.

Running time: 2 hours

BUYING STYLES: BEING RESPONSIVE TO YOUR CUSTOMERS

Did you know that how we approach our customers, and the words we use, can have a big impact on the prospects for the sale? In this session, Paul Webb tells you how to "read your customer" to make him feel more comfortable while allowing you to communicate in a way that makes selling much easier.

Running time: 70 minutes

ANATOMY OF A BHPH CUSTOMER

 

Is a Buy Here Pay Here customer different from any other customer? Should BHPH marketing strategies be different? What sort of vehicles should be inventoried for BHPH? Hear this expert panel discussion to learn how to make your BHPH business better than ever! Moderated by NCM & Associates' Brent Carmichael. Taped at the NIADA Annual Convention.

Running time: 70 minutes

"YOU CAN'T TRAIN ME... BUT I CAN BE PERSUADED"

It takes two things to make a dealership successful... great service and well trained people. This session will give you practical tools for training sales and management professionals in the automotive industry.

Running time: 1 hour

QUALIFYING YOUR CUSTOMER: MATCHING THE RIGHT CUSTOMER WITH THE RIGHT VEHICLE

 

In this volatile market it has never been more important to underwrite deals properly. Join NABD's Ken Shilson as he discusses critical deal stipulations that are vital to successful collections. Learn how to manage the risks of BHPH (Buy Here, Pay Here) sub-prime portfolios, and to understand benchmarks you can use to measure your own performance.

Running time: 1 Hour

 

 

SELLING OVER THE INTERNET: IS IT SOMEWHERE OVER THE RAINBOW?

Can you successfully sell vehicles in cyberspace? Selling over the Internet is becoming increasingly common, but much confusion remains as to how to do it right - and whether you can really do it at all! Join panel moderator, Keith Whann, and representatives from AutoTrader.com, Cars.com, and eBay Motors in this important overview on generating profits through the Internet. 

Running time: 2 Hours

HOW TO HANDLE YOUR UPS

 

Learn key strategies on how to convert leads you have already generated into appointments, and ultimately to a sale. You come away with awareness of common obstacles and traps that get in the way of maximizing returns on your marketing and advertising dollars. Presented by Jay Rose of Linnehan Auto Group and USA Computer Systems.

Running time: 01:53:24

SELL MORE, HAVE MORE FUN, AND MAKE MORE MONEY

Jay Rose not only inspires you as to how to improve your business and enjoy doing it. He tells you HOW in detail! Rose brings over 20 years of experience in the automotive industry, and has held positions in Sales, Parts, Finance, and Sales Management.

Taped at the Georgia Independent Automobile Dealers Association's annual convention in Destin, Florida.

Running time: 2 Hours

STREET SMART SALES TRAINING - PAUL WEBB

Sponsored by Preferred Warranties

Paul Webb is one of the most innovative and in-demand trainer/speakers in the automotive industry. Join Webb in Street Smart Sales Training, as he takes you through steps he's taken to sell more cars than anyone ever has! This is part one of an ongoing NIADA.TV exclusive series.

Running time: 00:07:30

HOW TO HAVE YOUR BEST YEAR EVER - JOE VERDE

Don't miss this workshop if you want to increase your unit sales, gross profit, raise your CSI, and grow every year. Presented by Joe Verde, president and founder of the Joe Verde Group. Verde has been in the car business since 1973, and is recognized as one of the leading sales trainers in the industry.

Running time: 01:38:00

HIGH PERFORMANCE SELLING

Are your vehicle sales being held back by outdated selling techniques? In this seminar, Mark Tewart explains how to update "sales skills, people skills, life skills, and marketing skills" with numerous high performance selling methods which have been shown to improve the sales/customer relationship - thus resulting in increased sales at your dealership.

Running Time 1:39:27

MAKING SURE SERVICE CONTRACTS REMAIN A PROFIT CENTER
 

Service Contracts are rising in popularity with consumers, and can represent good supplementary profitability for dealerships. Keith Whann shares insight into what to look for to be certain you're getting the service contract program you really need.

Running time: 08:30

HOW TO SELL A CAR AND KEEP IT SOLD:

Part 1 - Noncompliant Paperwork: The greatest area of legal exposure in a dealership

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of what you need to know about dealership forms and paperwork, including what can go wrong. You'll learn what will "save you" and what can "sink you." The program series includes examination of the new Patriot Act, the Gramm-Leach-Bliley Privacy Act, and the new Safeguards Rule that requires every dealer to develop, implement and maintain a written security plan to protect customer information.

Running time: 1:06:37

 

HOW TO SELL A CAR AND KEEP IT SOLD:

 PART 2 - Commencing the Customer Relationship

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you."

Running time: 52:47

HOW TO SELL A CAR AND KEEP IT SOLD:

 PART 3 - The Customer's Test Drive

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you."

Running time: 0:26:39

HOW TO SELL A CAR AND KEEP IT SOLD:

Part 4 - Privacy: The Patriot Act and Your Dealership

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of what you need to know about dealership forms and paperwork, including what can go wrong. You'll learn what will "save you" and what can "sink you." The program series includes examination of the new Patriot Act, the Gramm-Leach-Bliley Privacy Act, and the new Safeguards Rule that requires every dealer to develop, implement and maintain a written security plan to protect customer information.

Running time: 0:31:29

HOW TO SELL A CAR AND KEEP IT SOLD:

Part 5 - The FTC Used Car Sticker & Related Warranty Issues

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of what you need to know about dealership forms and paperwork, including what can go wrong. You'll learn what will "save you" and what can "sink you." The program series includes examination of the new Patriot Act, the Gramm-Leach-Bliley Privacy Act, and the new Safeguards Rule that requires every dealer to develop, implement and maintain a written security plan to protect customer information.

Running time: 0:29:12

HOW TO SELL A CAR AND KEEP IT SOLD:

 PART 6 - Selling the Vehicle

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you." The program series includes examination of the new Patriot Act, the Gramm-Leach-Bliley Privacy Act, and the new Safeguards Rule that requires every dealer to develop, implement and maintain a written security plan to protect customer information.

Running time: 0:33:57

HOW TO SELL A CAR AND KEEP IT SOLD:

 PART 7 - Financing the Transaction & Delivering the Vehicle

This multi-part series, presented by Keith Whann, NIADA General Counsel, provides a detailed analysis of the entire car deal process. You'll learn what will "save you" and what can "sink you."

Running time: 0:36:57

CERTIFIED MASTER DEALER PROGRAM - "MERCHANDISING"

Did you know that "merchandising" is significantly different from "marketing" and "advertising?" Joe Lescota, instructor with NIADA's CMD Program, reveals important merchandising considerations for YOUR dealership. Derived from CMD Module 2.

Running time: 0:07:57