SOCIAL MEDIA AND NETWORKING
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These days you need more than just a "www" online
presence. NIADA's General Counsel, Keith Whann, addresses the
increasing value of using online social media to drive customers to
your dealership. Joining this panel discussion: Philip Zelinger, Ad
Agency Online; Jody Devere, AskPatty.com; Ken Gibson, Gibson Internet
Marketing and Consulting; and Don Walker, Walker Investments.
Taped at the NIADA National Convention
in Caesars Palace, Las Vegas.
Running time: 80 minutes
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GEARING UP FOR EFFICIENT INVENTORY MANAGEMENT
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Is your inventory a "crap shoot?" A perfect inventory
is not about luck. It's about knowing how to use YOUR numbers to stock
your lot. This panel presentation was presented at the NIADA National
Convention in Las Vegas. Panelists include: Michael Darrow and Laurie
Kann, Certified Master Dealers; Bob Tarr, SmartAuction, and Tim Zierden,
Adesa. Moderated by Joe Lescota, Northwood University.
Running time: 70 minutes
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CAR FOX IN LAS
VEGAS
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Due to popular demand, we've given the Car Fox his own
segment! Watch what happens when NIADA's Mike Linn gives Car Fox his
first tour of "the strip."
This presentation appeared in the opening of NIADA's
2010 National Quality Dealer Awards program from Caesars Palace. Car
Fox is featured courtesy of CarFax.
Running time: 8 minutes
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THE INTERNET: YOUR VIRTUAL SHOWROOM
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The Internet makes it possible for you to enhance and
expand your "real" showroom into something much-much more. Learn how to
engage more prospects, stimulate your walk-in traffic and take your
dealership to the next level. This panel, from the NIADA Convention,
features Michael Page, Cars.com; Howard Polirer, AutoTrader.com; Amanda
Savage; Manheim Online Solutions; and Keith Whann, NIADA General
Counsel.
Running time: 90 minutes
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2010 ANNUAL NIADA NATIONAL QUALITY DEALER OF THE YEAR AWARDS FROM LAS
VEGAS
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Who is 2010's NATIONAL QUALITY DEALER OF THE YEAR?
Find out by watching the 64th Annual NQD Awards ceremony from Caesar's
Palace, Las Vegas. Hosted by Amy Cook and Michael York.
Running time: 1 hour 50 minutes
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2010 NIADA CONVENTION GENERAL SESSION KEYNOTE
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Jack Simmons, Dealer Training Manager for Cars.com,
provides the Keynote Welcome Address for the 2010 NIADA Convention in
Las Vegas.
Running time: 30 minutes
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COMMON SENSE INSIGHTS INTO COMPLEX ECONOMIC FORCES THAT ARE IMPACTING
YOUR FLEET
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Dr. Gene Stanaland is well known as the "Will Rogers
of Economics," due to his witty ability to make the complex subject of
economics understandable for all. Join Dr. Stanaland, president of GSE,
Inc., for this entertaining overview of how today's economy is
impacting your business.
Taped at the Automotive Fleet and Leasing Association's
Annual Conference in Phoenix, Arizona.
Running time: 50 minutes
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HOW TO INCREASE SALES TO INDEPENDENT DEALERS
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A panel of independent dealers discuss and share
real-world buying strategies, customer service expectations, and
arbitration concerns. Moderated by NIADA's Mike Linn.
Taped at the Conference of Automotive Remarketing.
Running time: 30 minutes
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THE RECESSION IS OVER, WHAT'S NEXT?
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NAAA Economist, Dr. Ira Silver, presents his
overview of what's really happening in the economy and how it affects
retail auto sales and auction markets. The best opportunities to
profit from an economic turnaround occur early in the recovery cycle
while the future remains unclear. Dr. Silver shares how you can
position your business to benefit from the coming economic expansion.
Taped at the Conference of Automotive Remarketing (C.A.R.)
in Caesars Palace, Las Vegas.
Running time: 45 minutes
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VEHICLE SOURCING STRATEGIES AND TECHNIQUES IN A
DOWNSIZED MARKET
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With new-vehicle retail sales levels at record lows,
used vehicle inventories are sure to be similarly impacted. This panel
discussion offers advise on how to adjust to these significant
industry changes.
Panelists: Jeff Grandstaff, Ship CarsNow.com; Don
Fowler, DataScan; Jay Cadigan, Manheim; and Alan Stubbs, Sonic
Automotive. Moderated by Mike Linn, NIADA.
Taped at the International Automotive Remarketers
Alliance Conference in Las Vegas.
Running time: 40 minutes
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NADA INITIATIVES AND THEIR IMPACT ON DEALERS
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NADA's Ed Tonkin discusses how dealers and NADA have
met the unprecedented economic and business challenges of recent
months, what the retail industry will look like in the future, and
association initiatives that will help dealers thrive.
Taped at the Conference of Automotive Remarketing (C.A.R.)
in Caesars Palace, Las Vegas.
Running time: 30 minutes
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THE FUTURE OF AUTO REMARKETING - WHAT WILL IT LOOK
LIKE?
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Our industry faces challenges that threaten our very
existence. Join Mark Mathews, General Motors' Director of Used Vehicle
Activities, for an examination of where the industry has been and the
path we need to follow to assure a prosperous future.
Taped at the Conference of Automotive Remarketing.
Running time: 30 minutes
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MARKET INTELLIGENCE: COMING USED VEHICLE SHORTAGE AND HOW IT IMPACTS
YOUR FLEET
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Automotive sales trends over past years reveal what
we can expect for the new year. Join Black Book VP, Ricky Beggs, as he
shares research data that allows you to best prepare for the future.
Taped at the Automotive Fleet and Leasing Association's
2009 Annual Conference in Phoenix, Arizona.
Running time: 35 minutes
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HOW DO I MARKET - VITAL CONSIDERATIONS
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What information must you consider when planning
effective marketing strategies? Where can you get that information? Do
current market conditions warrant new strategies? This session
provides thought-provoking information that will enable you to develop
a marketing plan that will work for YOUR dealership.
Presented by Joe Lescota, Northwood University
Running time: 75 minutes
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RIGHT CAR - RIGHT PRICE - RIGHT CUSTOMER
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Right car, right price, right customer... How do you
bring all of that together? Marketing! Enjoy this discussion among
industry experts as they share their experiences and advise on how to
present your vehicles to get results.
Featuring: Stu Zalud, NADA Official Guide Book;
Ricky Beggs, Black Book; Rick Potter, Car Financial; Larry Gamache,
Carfax; and Anthony Underwood, Anthony Underwood Automotive. Moderated
by Peter Martin, Cactus Sky Communications.
Running time: 75 minutes
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THE UPCOMING TECTONIC SHIFTS IN THE AUTO INDUSTRY -
2010 TO 2015
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WILL YOU BE READY?
Join Autoline Detroit's John McElroy for a review of
the "big picture" trends facing the auto industry today and into the
future. Taped at the Automotive Fleet and Leasing Association's 2009
Annual Conference in Phoenix, Arizona.
Running time: 1 hour
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BUYING STYLES: BEING RESPONSIVE TO YOUR CUSTOMERS
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Did you know that how we approach our customers, and
the words we use, can have a big impact on the prospects for the sale?
In this session, Paul Webb tells you how to "read your customer" to make
him feel more comfortable while allowing you to communicate in a way
that makes selling much easier.
Running time: 70 minutes
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BROADEN YOUR RESOURCES AND BUY FOR YOUR CUSTOMERS
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Customers come to your dealership every day looking
for their perfect vehicle. With access to the Internet and tips from
dealers who can tell you how, you can deliver that vehicle in record
time! Don't miss this panel discussion of what is working for dealers
now. Features a panel of Certified Master Dealers: Yogi Dougher, Andy
Gabler, Luke Kreider, and J.D. Gunter. Hosted by D.J. Harrington, and
moderated by OVE.com's Amanda Young.
Running time: 70 minutes
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ANTIQUE & CLASSIC CAR AUCTION
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Grant Miller's 8th Annual Antique & Classic Car
Auction, from the Central Pennsylvania Auto Auction in Lock Haven, PA.
NIADA.TV produced a LIVE Internet broadcast of the entire two-day event,
featuring an outstanding lineup of classic and antique sedans, sports
cars, trucks, and more! Hosted by NIADA.TV's Mike Linn.
This
program is sponsored
by CarFax.
Running time: 80 minutes (abridged)
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THE CAR COUNSELOR'S TARP: "TOGETHER
AUTOMOTIVE RETAILING PROSPERS"
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No, not a government bailout with strings attached,
rather it's a TARP Program "Car Counselor"-style! NIADA's General
Counsel, Keith Whann, breaks down the barriers between lenders and
dealers, establishing a structure for mutually successful and profitable
partnerships. If you need financing, THIS is the program you need to
watch.
From the 2009 NIADA Convention In Orlando.
Running time: 90 Minutes
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TODAY'S NEW PROFIT FORMULA
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From the NIADA 2009 Convention Opening Session: Are you
trying to do business smarter? This workshop will jump-start your
plan! Join Northwood University's Joe Lescota for today's best
analysis tools that promise results.
Running time: 90 minutes
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NOW
SHOWING in REMARKETING: