Dealers who advertise online must pay close attention to pricing, merchandising, brand image, and customer trust. This session explains how you can boost your online customers' confidence in your products and in your dealership. Presented by Kathy Kimmel, Cars.com. Running time: 45 min.

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This program is brought to you by CARS.COM. Cars.com levels the playing field, giving your listings equal opportunity for exposure. Our dedicated team of independent dealer specialists understands the unique business challenges you face, and provides tips and techniques on how to compete in your market. One more reason confidence comes standard with Cars.com. For more information, call 800.298.1460, email sales@cars.com or visit dealers.cars.com/info.