Item Number

Title

Description

EC 0100

How to Sell a Car and Keep it Sold, seven-part series

Over five hours!

Pt. 1 Non-Compliant Paperwork

Pt. 2 Commencing the Customer Relationship

Pt. 3 The Customer’s Test Drive

Pt. 4 Privacy: The Patriot Act & Your Dealership

Pt. 5  The FTC Used Car Sticker & Related Warranty Issues

Pt. 6 Selling the Vehicle

Pt. 7 Financing the Transaction and Delivering the Vehicle

Make more money. Stay out of court. Lower your stress level. Sounds good, doesn’t it? The key to success can be found in dealership processes and that pesky paperwork. NIADA General Counsel Keith Whann looks at the processes a dealership must follow in order to successfully conduct business.

Featured are a detailed analysis of dealership forms and paperwork and an examination of what can go wrong in the process.

This seven disc series is vital for a smooth running and profitable dealership.

EC 0101

How to Keep the Family Running in a Family Run Business -

92 Minutes

“The only rock I know that stays steady, the only institution I know that works, is the family.” Lee Iacocca

Maintaining harmony and making money can be a monumental task in a family run dealership. Automotive trainer D.J. Harrington takes a lighthearted approach in providing ways to keep your family members happy and the money rolling in.

EC 0102

High Performance Selling -

99 minutes

A must-see program for sales people of all levels! Get a proven approach to selling presented by veteran sales trainer Mark Tewart. Mark’s time-honored approach will improve your sales skills, people skills, life skills and marketing skills. High Performance Selling keeps the customers coming back for more!

EC 0103

Developing Brand Equity and Prospects -

95 minutes

Tiffany’s or Target? Two distinct images with instant recognition. This is what branding means; now find out what it can do for you. George Dans describes the important role that brand equity plays in the acquisition and retention of prospective customers and imparts effective marketing techniques and strategies to increase dealership sales. This program is vital in today’s business world.

EC 0104

The Incoming Call, three-part series -

73 minutes

Pt. 1 Putting more Fun Back in Your Business

Pt. 2 Watch Which Ear and Words you Use

Pt. 3 How to Pull a Phone Number and Set the Appointment

One word can kill your dealership: Hello. The voice of your dealership is the voice on the phone. Who is it? Have they been trained? With every ring do you make or break potential customers? Leading industry trainer D.J. Harrington has listened to the call of the clueless and replies with the skills needed to ensure the customer’s comfort and satisfaction in all areas of the dealership and at all stages of the sale.

EC 0105

Ask the Car Counselor -

120 minutes

Got questions? He has answers! NIADA General Counsel Keith Whann is “The Car Counselor.” Watch and learn as Keith answers questions straight from dealers themselves. Taped live from the Expo floor at the 59^th annual NIADA Convention, dealers grabbed the opportunity to get answers on a variety on topics: internet selling, warranties, compliance, service contracts and more.

EC 0106

F&I: The Key to Increased Profitability -

163 minutes

A 3 disc set of the best F&I advice you can get! NIADA General Counsel Keith Whann begins with compliance problems and ends with menu selling. In between, he tackles the issues of generating profits in F&I, identifying the products and services, the structure of the products and how to present them to customers. He even coaches on how to close the deal. A question and answer session with the live audience wraps things up. This program was taped at the New Mexico IADA 2005 convention.

EC 0115

2005 National Special Finance and Buy Here – Pay Here Conference

Complete Seven-disc Set

Attend the National Special Finance and Buy Here – Pay Here 2005 Conference without leaving your desk! This 7 program series contains the programs listed below PLUS a bonus - the general session featuring Chris Leedom, Johnny Dangerfield, Ray Lyle and Jim Jackson. Watch the following special finance and buy here – pay here programs again and again for a value you can’t afford to pass up.

EC 0107

Special Finance Benchmarks -

40 minutes

Greg Goebel gives you expert advice that will help you take your special financing to the next level.

EC 0108

Special Finance Deal Structure -

59 minutes

Greg Goebel takes an in-depth look at Special Finance.

EC 0109

How to Find $100,000 per Month in Special Finance -

47 minutes

Chris Leedom shows you some Special Finance options that could help you increase your bottom line.

EC 0110

Special Finance -

Three Disc set

Get all three programs listed above and solve all of your special finance needs! That’s three sessions with Greg Goebel and Chris Leedom – the best in the business delivering money in the bank!

EC 0111

Ask the Expert -

56 minutes

An open forum where Chris Leedom answers some of the biggest questions facing dealers today.

EC 0112

Collection Tips, Tricks, Tools and Techniques -

47 minutes

Chuck Bonanno guides you through the collection process and points out some of the major hurdles that trip up dealers.

EC 0113

Developing a Buy Here – Pay Here Sales Process -

40 minutes

Chuck Bonanno gives you the keys you need to create and maintain a successful Buy here – Pay here business.

EC 0114

Buy Here – Pay Here

Three Disc Set

When it comes to Buy Here – Pay Here, learn here! All three of the previous BHPH programs are yours to keep. That’s a conference in your computer that will teach your whole dealership!