AutoTrader.com CEO, Chip Perry, takes a look at the
vast changes that continue to take place at all levels of our industry,
reinforcing the viewpoint that it's now critical to embrace the power of
the Internet.
Automotive Digest News is a
regularly-appearing program, produced by NIADA.TV in association with
Automotive Digest -
www.automotivedigest.com.
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A MATTER OF TRUST: DRIVING SALES WITH ONLINE BUYERS
Dealers who advertise online must pay close attention
to pricing, merchandising, brand image, and customer trust. This session
explains how you can boost your online customers' confidence in your
products and in your dealership. Presented by Kathy Kimmel, Cars.com.
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