Joanne Gaskin, Fair Isaac Corporation's
Strategic Alliance Director of Scoring Solutions, stresses the importance
of understanding FICO scores and communicating that importance to your
customers in today's challenging credit environment.
Automotive Digest News is a
regularly-appearing program, produced by NIADA.TV in association with
Automotive Digest -
www.automotivedigest.com.
NOW SHOWING:
A MATTER OF TRUST: DRIVING SALES WITH ONLINE BUYERS
Dealers who advertise online must pay close attention
to pricing, merchandising, brand image, and customer trust. This session
explains how you can boost your online customers' confidence in your
products and in your dealership. Presented by Kathy Kimmel, Cars.com.
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