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THE POWER OF ASSOCIATION
Certified Master Dealer Chief
Instructor, Joe Lescota, tells all you've ever wanted
to know about NIADA's CMD Program and how it can help you achieve
excellence as an automobile dealer. Interview by
NIADA.TV's Leesa Jackson.
CERTIFIED MASTER DEALER PROGRAM -
"EFFECTIVE MANAGEMENT PRACTICES"
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What are some essential elements of a successful
manager in the auto industry? Join NIADA CMD Instructor, Joe Lescota,
for valuable information derived from the Certified Master Dealer
Program.
Running time: 0:08:24
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CERTIFIED MASTER DEALER PROGRAM -
"BUSINESS PLANNING"
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Sound business planning is never overlooked by
successful dealerships. Join CMD's Joe Lescota for a fresh look at
YOUR road map for success.
Running time: 0:05:05
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CERTIFIED MASTER DEALER PROGRAM -
"HUMAN RESOURCES"
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Believe it... Human Resources represent your most
valuable business assets. Joe Lescota, CMD Instructor, provides
guidance for managing this critical aspect of your business.
Running time: 0:08:13
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CERTIFIED MASTER DEALER PROGRAM -
"MERCHANDISING"
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Did you know that "merchandising" is significantly
different from "marketing" and "advertising?" Joe Lescota, instructor
with NIADA's CMD Program, reveals important merchandising
considerations for YOUR dealership. Derived from CMD Module 2.
Running time: 0:07:57
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CERTIFIED MASTER DEALER PROGRAM -
FINANCIAL MANAGEMENT"
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Selling more vehicles does not always equate to more
profit in our business. Proper financial management is essential for
you to achieve your sales and profit objectives. Join our instructor,
Joe Lescota, for valuable tips derived from the NIADA CMD Program.
Running time: 07:57
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CERTIFIED MASTER DEALER PROGRAM -
"EFFECTIVE MANAGEMENT PRACTICES"
|
What are some essential elements of a successful
manager in the auto industry? Join NIADA CMD Instructor, Joe Lescota,
for valuable information derived from the Certified Master Dealer
Program.
Running time: 0:08:24
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NOW ON NIADA.TV:
THE INTERNET: YOUR VIRTUAL SHOWROOM
The Internet makes it possible for you to enhance and
expand your "real" showroom into something much-much more. Learn how to
engage more prospects, stimulate your walk-in traffic and take your
dealership to the next level. This panel, from the NIADA Convention,
features Michael Page, Cars.com; Howard Polirer, AutoTrader.com; Amanda
Savage; Manheim Online Solutions; and Keith Whann, NIADA General
Counsel.
Running time: 90 minutes
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